Perspectives on Fashion Trends
Credit Suisse, one of the largest, most profitable and prestigious banks in the world, published in its May 2016 Issue of Global Investor Magazine a series of "Perspectives on Fashion Trends," featuring a select of six world-wide trend connoisseurs, including Ellen Sideri, Founder + CEO of ESP Trendlab. Following is the interview with Ellen, where she shares her insight on globalized trends and their influence in today's fashion market:
What do you see as the global trends (e.g. digitalization) influencing today’s fashions and the fashion market?
The free flow of information and technology-at-large are changing everything, including the fashion marketplace worldwide, and the dynamics of the world are causing changes in established systems created in the past. There is a true anti-establishment movement taking place, not just in politics but also challenging publications, press/media in general, workstyles, marriage, childbearing, sexuality, medicine, health, exercise, food trends and so much more. This is a new moment, similar to the 1960s and 1970s, where the past is being disrupted. Periods like these have such an intense impact; they change our lives forever. You do not have to be a soothsayer to know that change is upon us! We all feel it.
How are these trends changing fashion and the fashion market?
All of these challenges to the past are bringing new methods and thinking, new lifestyles and therefore new possibilities for apparel and fashion-forward design. The tech boom, 3D design, function built in to fashion, new fabric and material options, seasonless design and shopping online only begin to touch on what we perceive as real change emerging in the fashion business now, and even more so in the future.
Where do you get inspiration for your designs and collections?
As a forecaster, we look at many things for inspiration, like the runways, retail trends, color and design, art, media, pop culture as well as design movements outside of fashion, like technology trends, science, architecture and religious currents. All can provide signs of change to a keen observer. But we also need to look beyond all of that to the bigger picture to define consumer trends, cultural trends, political movements, lifestyles and other currents that are shaping the world at a much higher level. The search for freedom across the planet, global warming, fair trade and the emerging countries all have an effect on the inhabitants of our global community. We factor all of this into our thinking and use it for inspiration.